New Astro Type Showcase

Project Details

Deliverable: 

Kinetic Specimen was a project in which designers were to animate a traditional type specimen sheet. Designers were tasked to be authentic to the typeface’s voice, bringing energy and personality while efficiently showcasing the typeface and all of its fonts. 

 Concept: 

The typeface I chose was New Astro from the type foundry Newlyn. The Typeface interested me with its strong curves and sci-fi feel. For the motion in this piece, I wanted to convey the dynamic energy and curved movement seen throughout the type. 

Software: 

Designed in Illustrator and animated in After Effects.

Style Frames

Process Book

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